Staying ahead of the game in the nonprofit industry means implementing technology that promotes the growth of your business. Deciding what your business needs is challenging, which is why we’ve compiled a list of the top five critical technology tools every nonprofit needs.
1) Content Management Systems
No matter what your nonprofit is based around, you need a reliable and intuitive content management system (CMS). The right system helps your team design, implement, and maintain an online presence that attracts the audience you’re looking for. A comprehensive CMS includes features like customizable layout design, blogging tools, search engine optimization tools, add-on modules, and marketing software.
2) Customer Management Relationship Tools
Customer relationship management (CRM) is technology that manages a company’s relationships and interactions with customers and potential customers. The overall goal is to improve business relationships. In regard to nonprofits, a CRM enables the ability to observe interactions with funders and volunteers. With that information organized in a systematic way, you can establish and manage the donation cycle—which includes establishing and growing relationships.
3) Donation Software
Fundraising is one of the most important activities for a nonprofit because you can’t serve your beneficiaries without it. While traditional fundraising involves mailing letters and waiting to receive donations in the mail, online fundraising has become increasingly important to nonprofits everywhere. It significantly expands outreach and lets companies collect donations from anywhere. Additionally, it helps with capturing donor information, increasing brand awareness, and cost-effectively raising funds.
Choosing powerful fundraising software is critical. The right tools can help you embed a custom form into your website, accept donations in multiple currencies, and accept recurring donations.
4) Email Marketing Systems
As one of the most effective ways to build awareness, acquire leads, convert prospects, and retain current customers, email marketing is a critical technology tool for any nonprofit. When the email marketing tool you use is right for your business, you can use the same platform to achieve a more modern workflow with approachable automation and deliverability.
It can seem daunting to get started with email marketing automation, but a managed IT services provider can help you launch the system quickly and keep tabs on its performance.
5) Social Media Management
After email, social media is the best way to make contact with volunteers and donors. Managing the platforms on your own can be a challenge, which is why there are social media management tools out there. You won’t have to worry about what to tweet or share on Facebook. Instead, you have the option of scheduling content and managing all the accounts and profiles in one place. You can also track analytics and discover if you’re reaching your target audience.
Taking your business to the next level is easier than you may think when you start implementing critical technology tools. To learn more about how Concept Technology can help your business, get in touch with our office today.