Everyone understands the importance of exemplary customer service, and how it weighs on the decision making process.
Marketing expert, Seth Godin, also reminds us of the power of connection. Basic human behavior tells us that people like doing things with each other. By connecting your customers with each other, you build a sense of community within your brand, creating loyalty and strong advocates.
You need to make every customer feel special to get their hands on your product.– Seth Godin, author of Purple Cow
Click here for more tips from Seth on How to Date Your Customers.
Donna Drehmann, Director of Customer Experience at Change Healthcare, reminds us that, when done right, we’ve all entered into a mutually beneficial relationship, and it makes sense to show them how much we care.
Click here to read Donna’s recent love letter to her customers.
Here’s a great infographic on the commonalities between brand love and customer advocacy, and some of the smartest tools that we can use to strengthen those relationships.
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